The Beyond Coal website is designed just like a blog. It has a list of posts stacked on top of each other along side another column for social media and a third for donations.
The section with the blog posts will be what I focus on in this brief analysis:
First, I should mention that I wrote 3 out of the 5 blogs on this list, that are still the 3 most recent posts. Clearly, I am currently the only one who is given assignments in this category. Secondly, my posts were approved by my campaign overseer who encouraged me to follow the similar style and tone of other posts on this site and related ones, including social media. So I when I critique the site I am simply critiquing the overall goal and how it is executed rather than the blog posts themselves (since I am probably not the best person to critique my own posts).
The target audience seems to be younger people and others who consider themselves environmentalists IN MICHIGAN, including donors, volunteers, and those looking for more information. However the purpose of the blog is centered around informing and keeping interested people up to date. It could also be used to attract more people, whether that is donors, volunteers or enthusiasts.
To be honest, even though I work here, the blog is extremely weak. Since I am the only one posting, there is not enough information at all, it also looks pretty unattractive to read in the current design / layout. Considering their purpose is to provide up to date info and keep people informed, they are doing a very bad job of this. There are so many different sites that are part of the overall Sierra Club, that I feel like this site should simply be removed it there is not going to be more focus on it. Its possible that the lack of info and appeal could actually turn potential donors, volunteers, and other activists away. Therefore, I would actually recommend that they remove this, since their social media is doing a much better job anyway.
The information in the posts are solid, but the design and lack of content completely discourage people from clicking on it. Finally, this blog takes one approach only, which is to inform and possibly entertain with up to date info. However, like our last reading mentioned, simply providing facts is not enough to attract readers, nor is simply telling stories without facts. This blog does nothing to appeal to any emotions and does not wrap any facts up with important stories and photos. Overall, it is failing.